The longest Tremendous Bowl sport additionally will go down because the most-watched program in tv historical past.
In response to Nielsen and Adobe Analytics, the Kansas Metropolis Chiefs’ 25-22 time beyond regulation victory versus the San Francisco 49ers on Sunday evening averaged 123.4 million viewers throughout tv and streaming platforms. That shattered final 12 months’s mark of 115.1 million for Kansas Metropolis’s last-play victory over the Philadelphia Eagles with a 7% improve.
The sport was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ in addition to the NFL’s digital platforms.
Nielsen additionally stated a file 202.4 million watched a minimum of a part of the sport throughout all networks, a ten% leap over final 12 months’s determine of 183.6 million.
The CBS broadcast averaged 120 million. The community’s earlier mark for its most-watched Tremendous Bowl was 112.34 million for the 2016 sport between the Denver Broncos and the Carolina Panthers.
Among the improve will be attributed to a change in the best way viewers are counted. Nielsen started together with out-of-home viewers in its rankings in 2020, however solely from restricted markets. That measurement expanded to all 50 states starting this 12 months.
Sunday’s sport was solely the second of the 58 Tremendous Bowls to go to time beyond regulation. The earlier one was in 2017, when the New England Patriots rallied from a 28-3 deficit and beat the Atlanta Falcons 34-28.
“I used to be managing my expectations, however I had a little bit of hope that it might occur,” CBS Sports activities chairman Sean McManus stated of time beyond regulation, which was arrange when San Francisco kicker Jake Moody had an additional level blocked within the fourth quarter that stored it a three-point sport. “I can not think about a Tremendous Bowl any higher or extra thrilling than this.”
Kansas Metropolis despatched it to time beyond regulation on Harrison Butker’s area purpose. After the 49ers kicked a area purpose on the opening possession of OT, the Chiefs gained when Patrick Mahomes threw a 3-yard landing cross to Mecole Hardman.
This Tremendous Bowl had the added attraction of Taylor Swift in attendance. The pop celebrity is relationship Chiefs tight finish Travis Kelce, a romance that has introduced new followers to the NFL.
It was the second straight 12 months the Tremendous Bowl averaged greater than 100 million viewers after a interval the place 4 of the 5 video games earlier than 2023 had fallen in need of that quantity due to cord-cutting. That included 95.2 million for the 2021 Tremendous Bowl between Tampa Bay and Kansas Metropolis, which was the sport’s lowest TV-only common since 2007.
Univision averaged greater than 2.2 million viewers, the very best Tremendous Bowl viewership on file for a Spanish-language community. The Tremendous Bowl has been televised in Spanish in america since 2014.
The NFL playoffs averaged 38.5 million viewers the primary three weekends, a 9% improve over final 12 months.
That adopted an everyday season that averaged 17.9 million, tied for the second highest since averages had been first tracked in 1995.