Hispanic Heritage Month is right here, and TurboTax joins the celebration highlighting the Latino neighborhood’s spirit of perseverance and energy with its digital and social marketing campaign #PerseveranciaLatina.
Beginning right now, TurboTax will function weekly inspiring tales of Latinos who remodeled monetary challenges into alternatives whereas producing a constructive influence inside their communities, all attributable to their drive and dedication in life.
The resilience of the Latino neighborhood was put to the check this previous yr. Regardless of challenges, Hispanics actively help the USA pandemic restoration with $2.6 trillion added yearly to the American GDP, a gaggle whose contributions develop 72 p.c sooner than non-Latino GDP yearly (supply: Latino Donor Collaborative). These unprecedented instances led the Latino neighborhood to rework challenges into alternatives with a perseverance worthy of recognition via a robust work ethic and adaptableness.
#PerseveranciaLatina goals to highlight the next inspiring tales from Latinx leaders, frontline staff, college students, and entrepreneurs who completed their objectives with the integrity, energy, and dedication that characterizes the Latino Neighborhood:
- Ana Flores, Salvadoran-American, neighborhood shaker: Founder and CEO of #WellAllGrow, the primary community of Latina influencers and entrepreneurs, whose mission is to raise the voices and tales of Latinas via the ability of neighborhood.
- Kateryn Ferreira, Dominican-American, frontline employee: serving to to scale back the unfold of COVID-19 – as a Neighborhood Engagement Supervisor for NYC Well being and Hospitals and Advocate for the Covid Take a look at and Hint Initiative.
- Noriluz Oscuro, Mexican-American, a school pupil: realized the significance of training and monetary well being from an extremely early age and is now pursuing an accounting diploma on the College of Maryland, being the primary Latina from her household to acquire a level in greater training.
- Julian Silva, Colombian-American, self-employed musician: founder and compositor of La Excelencia Salsa Group, who additionally holds a Masters diploma in Music Remedy. He pursued his ardour of music incorporating his Hispanic roots constructing a enterprise in a really aggressive business.
TurboTax is proud to acknowledge these inspiring tales that display the dedication and powerful will of the Hispanic Neighborhood. By celebrating their superb journeys, we need to uplift and encourage others of their path to achieve their objectives and goals.
Be a part of the celebration on social media by following and sharing #PerseveranciaLatina profiles of different exemplary Latinos!